Studio Brief 02 - Responsive - Monotype - Poster Design

After the last team meeting we had decided on the roles which is helping us move forward in the project and closer to the final outcome. Now that the illustration has been finished it was time for me to add in the type as this is the main part of the design. Because we all had a lot of input on the design it was designed so that the type could be simply dropped in, but I wanted to make it better than just adding the type over the top I wanted the type to become part of the original design so to make it fit in I used was able to over and under lap certain parts of the letters to look like they were in the scene with the illustrations.  

We could not create a poster without any concept, as this is what makes most of the work come together. The concept has been heavy influenced by our research into the culture, the colour scheme is based on the Pigalle basketball court which is an area of Paris that is very representative of the people that we are showcasing, although it may not be used by every young Parisian its the type of people that get involved with activities in this area and the sort of things that these people are doing. The people again in the colour of the basketball court as this then doesn't make them represent just one race, we have used the bold colours to show that it doesn't matter what you look like or when gender you are they're all enjoying this time together. The typeface used is Noto Sans, this is a Monotype/Google font that has over 800 languages and we thought this best represented the people and the style of this brief. This will be printed at A2 as we think that because there is a lot going on in the poster it would be better of being bigger so that people can see what is going on. 

As well as the main poster I have decided that I we should have some more heavy type based posters that can support the main poster. The reason for this is because we are trying to show the culture through type and there is defiantly more one way to show off the culture as it is so diverse it has many ways that it can be represented specially through type and colour. 

By using the same typeface (Noto Sans) and colour scheme I was able to design around 5 extra posters that could be used a part of the campaign. Where they will be submitted I am not sure but they will be printed and photographed as part of the project.