Tom and I both decided that it would be good to look at how we can use the different languages that are part of the Parisian youth culture the most obvious is using french as part of the design, which i feel works well as I found small sayings that we could use that closely link to the more informative side of the project. For example the poster of the left translates to "I challenge you to be" or the way i first wrote it down "dare to be" the colours are representative of France and the Pigalle basketball court so are the shapes from the middle design. The reason you see Arabic type is because this is one of the most spoke languages within Paris and I wanted to show this by either using it alone or as a combination of english and Arabic.
I am trying to be very unique with my style I want the posters to be able to stand out from the norm but at the same time I want the design to be very concept driven.
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