WYS - IDENTITY - LOGO

Ideas - 

After researching a wide range of publishing studios this gave me a good idea of how WYS should represent itself as a brand. Rob and I had agreed we wanted the logo to be very simple and only consist of the three letters W Y S as this is what how it is seen when it used as a text shortcut which is where the idea of the name orgrinated from.

To find the right typeface for the logotype I experimented with a range of contemporary typefaces. When looking at the typefaces we wanted the characters to have small quirks to them which helps to make the logo more visually pleasing. Keeping a logo simple like this for WYS means that the audience can see that we do the simple things but done well.  

Idea Development -

Having experimented with a range of different typefaces and typesetting I was able to give us an idea of what WYS is and what it represents. We compared 10 or so different yet similar typefaces which we felt best suited the visual style that we want to represent as a brand. The typeface needed to stand out well on its own, from the list below we choose Primera by Noo Type the typeface features wide area with a futuristic and aspect which is accentuated by the horizontal strokes. 

Idea Concept -

To make the logotype more interesting and give it what it needs to standout developed on the idea of falling characters for a number of reasons. Firstly the falling characters are there represents how the content can just fall into place when designing editorials. Secondly, the use of falling characters can be a theme throughout the rest of the brand so it can not only be used within the logotype but on posters and other WYS collateral. 

As WYS is mainly about publishing we liked the idea of isolating the logo within the two rectangles as this relates it back to editorial design. I choose to but the rectangle at an angle as this helped to give a better idea of movement to the characters within. 

Final Logo - 

This is the final outcome of the WYS logo, we wanted to keep to as simple as possible this is why we decided to keep it as black and white. The overall appearance of the logo is relevant to the trendy publishing scene, it helps to represent have a very clean aesthetic and we like to do things simply but well. The logo itself helps us to be recognised within the art book world as many of the other publishing houses out there use very simple but effective logos. For us, the name also helps to make the logo more interesting as this is a very popular slang saying among young people making it intriguing to those who don't know who we are. 

The logo can be used in four different ways to allow to be used anywhere. The book logo is more to represent the side of WYS that relates to publishing and this will be found in our editorials. 

The wordmark is the secondary logo which we will use for different aspects of the brand we felt that we needed this word mark when wanting to do anything that isn't related to books. 

We have got positive feedback from everyone that we have shown the logo too, saying that it helped to fit the aesthetic that we are portraying and look forward to seeing what else is to come. 

We also need to make sure that we purchase the typeface before we make everything live as we do not what to get into any copyright trouble.