Studio Brief 02 - Product, Range & Distribution - Distribution

The distribution for my campaign consists two parts, the first is the posters that advertise both the product and the awareness campaign I thought a this style of advertising would led itself best to my target audience. The target audience is broad but ultimately I am looking at attracting a slightly younger design conscious audience, so prints like these will help to get a wide range of people looking at the product. Keeping the style the same through out the posters means that there is a good identify and people will start to recognise the new product more and more, helping to raise much more awareness to the water crisis. Secondly the social media side to the distribution means that the word can be spread digitally, if someone (target audience) shares a poster with the #belu4water this also works as a for a distribution as it has a further reach and can could even be seen on a global scale.

The distribution for this campaign is simple and effective, it is in the right place for the right people. By having the right information in the right place the target audience will be able to get the information that they need to become aware of the issue being raised. I feel that this is the right sort of distribution for the issue as a lot of other campaigns for the water crisis seem to give off a very negative tone of voice where as my campaign focuses on what people can do to help and this is what people from the selected target audience would be looking for.

The mock ups below are there to give an idea of how the campaign would be distributed, by having print collateral on the streets and in places where the target audience will see it the message will be spread effectively. The social media helps to get the younger audience involved there is no better way these days than using social media because everyone uses it so the potential for it to be seen is good.