Information Design - Drink Driving Research
Following on from the study task where I evaluated several aspects of the public information video, we were told to start researching into how we wanted to produce the leaflet and look at what we want the leaflet too look like visually. As well as this I looked into too some past and current versions of drink driving leaflets to see how they had be made and how they present the information to the reader.
I started by realising that I wanted to modernise on what the video was saying, as I felt that it was out of date and it wouldn't benefit the public if it was relaying an older style also the style would make it uninteresting for the audience as the age of the target audiences starts at 18 year old mainly male. This is why I have chosen to create a leaflet in a more relevant and current style, for the style I am going to make the information very informative using a series of infographics and illustrative design. To try and figure out how I was going to start drawing up ideas I looked on the internet for inspiration, this would show me how the leaflet is set and how it has been made whether this is with folds or with a two sided leaflet.
The next stage of my research was looking at many different types of information design, this would not just be the area that I am looking into (drink driving), the research included infographics, other public information leaflets and approbate styles that I would want too take inspiration from to aid my final resolution.
• Nearly one in six of all deaths on the road involve drivers who are over the legal alcohol limit.
• Drinking and driving occurs across a wide range of age groups but particularly among young men aged 17-29 in both casualties and positive breath tests following a collision. The Government's most recent drink drive campaigns aims to target this group.
• The latest provisional figures from 2004, show that some 590 people were killed in crashes in which a driver was over the legal limit, 2,350 were seriously injured and 14,050 were slightly injured.
• And if you think you won't get caught, more than half a million breath tests are carried out each year and on average 100,000 are found to be positive.
o slower reactions
o increased stopping distance
o poorer judgement of speed and distance
o reduced field of vision
• Alcohol also tends to make you feel over-confident and more likely to take risks when driving, which increases the danger to all road users, including yourself.
• There is no failsafe guide as to how to stay under the legal alcohol limit or how much you can drink and still drive safely. It depends on:
o your weight, sex, age, metabolism
o stress levels
o an empty stomach
o the amount and type of alcohol
• The only safe option is not to drink if you plan to drive. Never offer a drink to someone else who is driving.
• The legal limit in the UK is 80 milligrammes of alcohol in 100 millilitres of blood. However, any amount of alcohol affects your ability to drive safely.
The next stage of my research was looking at many different types of information design, this would not just be the area that I am looking into (drink driving), the research included infographics, other public information leaflets and approbate styles that I would want too take inspiration from to aid my final resolution.
Drink Driving Stats
• On average 3,000 people are killed or seriously injured each year in drink drive collisions.
• Nearly one in six of all deaths on the road involve drivers who are over the legal alcohol limit.
• Drinking and driving occurs across a wide range of age groups but particularly among young men aged 17-29 in both casualties and positive breath tests following a collision. The Government's most recent drink drive campaigns aims to target this group.
• The latest provisional figures from 2004, show that some 590 people were killed in crashes in which a driver was over the legal limit, 2,350 were seriously injured and 14,050 were slightly injured.
• And if you think you won't get caught, more than half a million breath tests are carried out each year and on average 100,000 are found to be positive.
o slower reactions
o increased stopping distance
o poorer judgement of speed and distance
o reduced field of vision
• Alcohol also tends to make you feel over-confident and more likely to take risks when driving, which increases the danger to all road users, including yourself.
• There is no failsafe guide as to how to stay under the legal alcohol limit or how much you can drink and still drive safely. It depends on:
o your weight, sex, age, metabolism
o stress levels
o an empty stomach
o the amount and type of alcohol
• The only safe option is not to drink if you plan to drive. Never offer a drink to someone else who is driving.
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