Thursday, May 10, 2018

YEARBOOK - PHOTOGRAPHY - EVALUATION

Producing this yearbook has been a great experience for my practice and I am glad I was able to work with Rob throughout the brief as this has shown me how well we can work together on something without it being overly difficult. This is perfect real-world practice for us in relation to WYS. It has shown me that we would both be able to work together well enough to produce work for clients like we have done with the yearbook. 

Although we lost the Graphic Design pitch which was a slight setback I'm happy that we were given then opportunity to produce the Photography yearbook as I feel that this actually suited our practice better as we are both looking to work more with artists/photographers in this way in the future. 

The brief itself is something completely different to anything that I have done before, working with a real client and having to please them was a challenge at times but this is how the design industry works we were very good at talking through any conserns and keeping up with deadlines that the photographers set for us, although we did have to set up towards the end to get them to speed things up as we went a long time without any content. Having one on one meeting with Evlouation Print was also a very valuable part of the process as it showed me what was possible with the £2000 budget (which isn't very much when you're trying to make it something special) but I feel that we have been able to produce the best book possible with what we had at our disposal. 

Throughout the project, we have had remain as professional as possible which meant organising meetings and making sure that everyone knew what was going on at all times as well working with people we may not have chosen to work with, it was important to have a good working relationship with everyone at all times. 

The project itself did stretch over a long period of time which did make it difficult to manage alongside other work, however, when we were working on this brief we worked at a very high intensisty to get the work done to the best standard as possible. We want this book to be to the highest of qualities as it will be a great way to show future clients/collaborators what we are capable of. 

Some of the more challenging parts of this brief was working as a three. It was very useful to have Jen on our team at the start when doing the Graphic Design pitch but becuase the brief went on for so long it wasn't always easy to get stuff done and as Rob and I live together it was easy for us to get the work done together, however Jen was a vauble asset to our team and we wouldn't have been able to deal with all the meeting etc. without her as she was very good at talking to people and getting things sorted which is what her role was meant to be as project manger (but this role to was taken away by the Photography team). 

Overall I am very happpy with the final outcome, I am disappointed that we could not show the final product for submission but there are certain stages which the book now needs to go through until it can get printed. I will be looking forward to the final print and am excited to see the book once it has been professionally printed as this would be the first time I have produced anything on this scale.   

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