SEVERN COOPER - IDENTITY - TARGET AUDIENCE PROFILE

DEMOGRAPHICS Gender Age Marital Status Children Ethnicity Income Group Location	Male 25 - 60 Single Possibly Potentially all but especially White & Asian (Japan very large target market) £40K+ Works or lives in a city
PSYCHOGRAPHICS Hobbies/Interests Leisure activities Preferences Turn-ons Turn-off	fashion, arts & culture cultural events (films, theatre, cinema), meeting friends, travelling classic novels, art house films, Scandi noir design meets function, leather, handmade, unique design, practical but stylish overt logos, mainstream fashion, mass-produced items
PURCHASING HABITS	already has a collection of leather goods and accessories in search of the ultimate...so always on the look-out for the perfect bag, wallet, etc buys on impulse doesn’t like to be sold to enjoys chatting with makers/designers