SEVERN COOPER - IDENTITY - STATIONARY

Letterhead

• As part of the Severn Cooper identity, I have designed office stationery which can be used for a number of purposes within the business. 
• When sending letters to customers etc. these will need to be used to give a professional tone of vice to the business. 
• Simple design that links to the rest of the identity - which strengthens the consistency throughout the Severn Cooper brand.  
• Basic information - Contacts details (number, address, email and website) 
• Experimented with different layouts which helped to identify what would be the most appropriate layout for the letterhead.  

Further developments

• Having got the basis of the design showed these to my client which was good to see what they liked and disliked. 
• Some notes back from the client suggested that the body copy should be smaller so that it doesn't take up must room for when there is the other body on there it could feel too big compared to the rest of the body. 
• Taken influence from the business card - spacing in between Severn Cooper should be kept the same whether vertical or horizontal. This also helps to keep the consistency throughout the print collateral. 

Final Layout 

• Final layout for the letterhead - kept as simple and clean as possible letting the branding of Severn Cooper remain the main focus.
• Information is clear and easy to understand - the address is placed in the traditional place for a formal letter and the other details mirror this - text hierarchy has also been used to correctly lay the type out. 
• The invoice/receipt can now use this as a basis. 
• Has been approved by the client as the final design - waiting on stock choice.   

Invoice / Receipt

• An essential piece of design for any business an invoice - helping to keep track of what is being bought and what is being sent. The layout needs to be clear and to the point as it is an important document.  
• Using the letterhead as a basis for the design I was able to work my way down the page. Again making sure thing were all kept as formal/traditional as possible with the customer's address situated on the left-hand side. 
• Easy to understand, with all the relevant information on there. 

Final design 

• To be printed on GF Smith Colorplan - Natural 
• The file will be sent to the client so that they can print their own copies of both the letterhead and invoice on demand as this should save on cost for the client rather than getting professionally printed.