Live client brief for leather goods and accessories business Severn Cooper is to design an identity for the new brand. The brief below shows the project's deliverables which I have taken from the clients set brief, I have dissected it to make easier for me to understand to reference back to.
Background
Background
- London based designer and maker of leather goods
- Materials scoured from around the UK (tanneries in Derbyshire etc)
- Workshops in London and North Wales
- Products that can be used every day but still feel out of the ordinary
Objective
- Develop core visual identity for the new brand
Brand Essence Ideas
- Extraordinary Ordinary
- Extra Ordinary
- Everyday Special
- Every day is special
- Extraordinary everyday
- Unique everyday
Requirements
- Logotype (1st/2nd)
- SM Logo
- Basic visual guidelines
- Business cards
- Stationary
- Packing note (tag)
- Stamps (leather/paper)
Target Audience
- Love leather
- Stylish
- Creative
- Confident
- Appreciate unique design
- Impulse buyers
Colour Considerations
- Natural material
- Black
- White
- Dark brown
- Dark green
Key Words
- London-based
- Designer
- Maker
- Handmade
- Hand-crafted
- Leather products
- Contemporary-vintage
- Traditional
- Heritage
- British
- Craftsmanship
- Luggage
- Small accessories
- Functional
- Minimal
- Everyday use
- Timeless
- Quality
- Exclusive
- Premium
Time Scale
12 days
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