My research has also given me a basis to go from when designing - Use of Halftone which is something that lends itself to the 60s theme and as well as this the use of bold and bright colours the cover needs to have the psychedelic vibe which can only be achieved through the use of colour and ambiguous design.
- First of all, I started with the Lotus flower as my main point of imagery for the song.
- Used a close-up time lapse of the flower opening to get the images I needed to bring my first ideas to life.
- Screenshotted each stage of the flower opening
- I then cut out each one from the background and made sure that I had the same dimensions for each stage of the flower opening - this is the start of the cover designs I can use all of these flowers in many ways to create a design for the song.
Idea 1
- After creating each stage of the flower opening I then started to use Photoshop settings and effects to get the desired look that I felt best represented the era of music and the song itself.
- Throughout all the designs I have experimented with bold and vibrant colours that lend themselves to the style of music.
- This concept shows the flower opening to its fullest state which I wanted to show as a journey through time - time being one of the most prominent themes within the song.
- I used halftone and gradient mapping to achieve this look - as I thought this was most representative of a lot of artwork from this era. It also helps to make the flower be seen in a more ambiguous style.
- Colour experimentation was very important part of this stage as once I had the visuals down it was more about getting the right feel and tone of voice from the colours. I was influenced by the colours used in Hendrix's artworks. The blues and purples I feel worked the best as they give more depth to the overall image.
- Also experimenting a lot with image placement the last design that you can see is multiple flowers on top of each other to create the texture that can be seen - however, I left that this was too ambiguous as you cannot work out what it is.
Idea 2
- Having got feedback on my initial designs it was suggested that I make the cover simpler - here I looked at the four main stages of the opening flower and the journey that is involved with that.
- The four flowers there to represent the chorus of the song - "And so castles made of sand, Fall in the sea, eventually"
Idea 3
- Taking influence from Pop Art - popular art movement in the 60s which was pioneered by the likes of Andy Warhol and Keith Herring.
- Also trying to remain experimental with the layout of the flower and the colour combinations used - however, I don't think these designs particularly lend themselves to the vibe of the song.
Idea 4
- Again continuing the Pop Art theme but this time I decided to use the different flower to see how it would look compared with the original flower that I had designed.
- I did not like how these designs looked together, however, I the more that I designed the better at colours in Photoshop - making it easier to see which colours work best to represent the song.
- Looking for further development I came across a dead flower on the floor and thought this would be the perfect representation of the song.
- Rather than photographing the flower I decided to scan in the flower to a very high resolution which as a great result - there is incredible detial with the image and this meant to that had a lot to work with.
- During the scanning stage, I pulled apart the flower to get different effects which I think worked very well in later stages of the artwork.
- Having got the scans I was then able to work with the image in the same way that I had previously on the other developments. This brought out much detail within the flower and experimenting with colour helped to make the link with Hendrix's music.
- Having a love for typography I also wanted to see whether I could introduce this into the design - however, both myself and my peers thought that the flower was much stronger alone as it gives the more ambiguous angle that I want to achieve.
- As further development I did some very quick drawings without taking my pencil of the paper -I then scanned this so that I could manipulate it within Photoshop but I was not very happy with the outcome, however, the texture within the drawing was something that I liked a lot - this is something that I want in my final design.
Feedback - Selecting best designs
- Having created many designs in various different ways I thought it was time to move on as I am pushing myself for time with the sort timescale that I set myself.
- To get to the final stage I showed my designs to my peers and asked them which they thought the best fit with the theme and which designs were the strongest to take on to the final stage.
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