WYS - IDENTITY - SOCIAL MEDIA CONTENT (INSTAGRAM)

PURPOSE / HOW IT WILL BE USED

• Promotional content
• Stylised mockups - in our style yet it also lends itself to becoming noticed within the design scene of Instagram this helps for getting more people involved with WYS.
• Platform for communication - posting content that will encourage people to talk to get in contact with us about working with us or similar
• Post artists work that we like/are involved with - like a blog that features others work this also helps to gain following. 
• Will help to sell products - can easily send people to the website and shop using interesting content on the Instagram. 

CONTENT

POSTCARDS

• 6x square posts - increases posts so people are likely to see the content that we are producing. 
• Layout - all the content laid out to advertise postcard pack. Showing the postcards laid out like this loosey links back to the concept of WYS which is that we take your content and we make it fall into place. 
• Sets a style for how we are going to post our work on social media, this style of mock-up can be applied to other work of ours and as well as when we want to post others content it can be done in a more unique way so that we get a name for ourselves by doing things a little differently. 

STICKERS

• GIFS make for a more interesting post
• Want to show that they are stickers through movement - these can be used as an advertisement as well
• Shows variations of the sticker designs 

T-SHIRTS 

• Images of t-shirts taken on 35mm 
• Friends wearing the shirts to model them - nicely photographed pictures of tees will help to sell as people won't want to miss out. 
• These images will be our way of "launching" the t-shirts in the webshop

POSTERS 

• Post three at once - to keep consistent
• Helps to advertise what WYS is - this should encourage people to reach out to us 
• Animated posters as well by Sam Hughes - can also be used as content for stories
• Posters are good content as there are many people on Instagram that are looking for interesting posters designs. 

ARTIST WORK 

• As we are a mainly focusing on photography to start with we can use the account as sort of blog where we can post artist best work. 
• In the style of artist take over - 3x posts of their best works with short descriptions of the images and the project.  

All of the content that we have prepared for Instagram is a good starting point for us and this sort of content can easily be updated so that we have new content to post. Now that we have a good a range of things that we can post it is key that we keep posting as it is a vital way to gain acknowledgement among the design community. 

Having a range of interesting content is also important as we do not want to bore people with the same sort of posts over and over. So by allowing the Instagram to be used for both promotional purposes as well as a blog for other artists work will be useful as it gives us a range of content to post and will appeal to a wider audience. This should all in all get us more interest in WYS.