WYS - IDENTITY - POSTERS

Posters are an essential deliverable for WYS they can be used in many ways to engage with our audience. Posters have many uses for us and it is something that we will constantly be updating and creating new work for as project roll out and when we have different things to promote. But for now, they will just be used to create an initial buzz about WYS hopefully this will help to get more of an audience engaged in what we are doing.  

• Promotional - The best way to communicate WYS concept to our audience. Posters can be created again and again with many styles and approach this not only helps us to get a good collection of artwork for WYS but it also helps to so the audience what we are doing at that current time and attract new collaborators/audience. 
• Promo pack - Each promo pack will come with a poster or two 
• Sell - Most popular posters will be sold on our website in series or editions of 25 so that we can make some money off as much as possible. 

• There is always something to promote - Whether it is posters to promote WYS as a brand or to promote an event or something that we are doing. Posters are a very valuable part of our identity and can be constantly updated to keep a fresh look going even if we aren't producing much editorial work. 

• As part of our social media presence, I was able to create basic moving image content that we will be used for Instagram stories. I felt that content like this was necessary so that we can interact with our audience in a more visually engaging way. 
• They are very simple and play with the graphics that I have used in other parts of the branding. 

                                                      

• Animated - A selection of the posters we have given to Sam Hughes who has bought the posters to life. We wanted to do this to be a little different and try and bring something a little new to our social media content. Showing collaboration through the social networks is also good for us as it should help to encourage others to get in contact with us. 
• Below are the current animations that Sam has done for us - we worked closely with him to get the look that we wanted from both poster. When designing the posters for Sam I already had in mind how I want the poster to move so it was easy to give Sam the instructions he needed to bring the posters to life. We were able to go back and forth easily to make small amendments. 
• Now that we have started using Sam to create animations for us this is something that we are going to continue to do as he has the After Effects skills that we need to bring the posters the next level. Which means we will be asking him to produce more animations like this in the future. 
• We hope that this collaboration is a gateway to us getting more people on board with to help us do things that we don't have the skill for but we have the vision.