Thursday, November 2, 2017

WYS - IDENTITY - BRIEF

BRIEF

Rob and I have decided that because of the size of the brief it would make it more manageable to split up the workload into a number of separate tasks this will allow us to concentrate on what matters most and we are also able to choose task that play best to our strengths. 

The first brief for WYS is to create a strong identity that will give us the visual presence to exist as a legitimate business/collective. We both understand the importance of having a strong visual identity which made us think about what assets we would need to achieve this.  

The sooner we have an identity the sooner we can get to work on the rest of the ideas that we have for WYS, we believe that it is important to get it right the first time as this means it will have been done properly making it effective. We have set ourselves a deadline on the 27/11/2017 which gives us three weeks to produce the identity, I think this is a realistic time frame to have all the work completed by as we do not want to hold back the upcoming projects. 

Deliverables - 

LOGO - logotype and thumbnail style 

WEBSITE - To help legitimise the business (gives credibility)

SOCIAL MEDIA CONTENT - Instagram content 

POSTERS - Promotional uses 

POSTCARDS - Featuring creators work/explaining concept

STCIKERS/BADGES - Everyone loves a free sticker/badge

BUSINESS CARDS - Networking

STATIONARY (INVOICE/LETETRHEAD) - Gives credibility

DOMAIN/EMAILS 

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