Q - Is the campaign effective, what does its mean to you when you first see it?
A - The terminology and message is effective, using words like "we" and "together" makes it feel more personal as we all have to face the same problem. It is clear that it is targeting everyone and it does make you think more about what the posters are suggesting.
Q - Does it give a good/positive tone of voice, would you be inclined to look further after seeing the bottles or posters?
A - The tone of voice is both positive and serious, this makes you want to look further. The bottle design does this the best as it is different to what you would usual see on the shelf in the shop. Buying the bottle also means that you are doing your bit to help and a lot of people will get on board with this as it makes it very easy for them to get involved. The simple use of colour doesn't distract you from the message and the outline text helps to enforce the the important message of the campaign.
Q - Any general feedback? First impressions/what could I have done better?
A - Seeing the product on the poster, helps to advertise and bring the right sort of awareness to the issue and it isn't forcing them to get involved.
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Q - Is the campaign effective, what does its mean to you when you first see it?
A - It really grabs your attention with the use of impactful type, this also means you're getting straight to the message, which is good as it needs to be quick and easy to read if people are walking past posters etc.
Q - Does it give a good/positive tone of voice, would you be inclined to look further after seeing the bottles or posters?
A - Colours, they give it the serious tone but the playfulness of the type helps to make the issue less of a bore. Having it like this means people will be inlined to take a second look, if I saw the posters and then saw the bottle in the shop I would buy the water because I now know that doing something like that can have a small impact.
Q - Any general feedback? First impressions/what could I have done better?
A - It aids to solve the ongoing problem and is a step in the right direction, I think this campaign would do well if it was produced.
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Q - Is the campaign effective, what does its mean to you when you first see it?
A - Bold and effective use of colour makes it very effective. Makes me subliminally think of water. Strong and clear messages. Works well in groups. There is a problem. But I can do something about it. Everyone can make a small difference. Use less water. Buy a bottle and contribute to Water Aid.
Q - Does it give a good/positive tone of voice, would you be inclined to look further after seeing the bottles or posters?
A - Very positive. Great use of colour. Messaging is really extensible and fit a range of different contexts. Would like to find out more.
Q - Any general feedback? First impressions/what could I have done better?
A - Not a lot. How do you find out more - is that the small print? QR code link to web page or video ad? Hashtag for social media campaign? Connect to success story?
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Q - Is the campaign effective, what does its mean to you when you first see it?
A - It's a clear and clean design that doesn't detract from the message the product and campaign want to put across. Makes me think I should take the message seriously there are no frills here!
Q - Does it give a good/positive tone of voice, would you be inclined to look further after seeing the bottles or posters?
A - Yes it as a positive, responsible tone of voice that is quite business Iike, but with a 'trendy' edge to it that makes me think I would like to know more.
Q - Any general feedback? First impressions/what could I have done better?
A - Really like the posters, they work well in multiples - particularly the underground posters. The bottle branding is a bit sparse but still works. Needs a bit more development and input from potential target market perhaps?
Responding to feedback -
It was interesting to see how people would react to the final outcome and whether the campaign has done what it needs to do to make people more aware of the issue. The overall feedback spoke very highly about the use of colour, and the message that this brings. The use of colour gives a strong and clear message, which was the attention as I did not want to over complicate the design this way it just stays easy to understand and can be build on.
One part which stood out to me was that they thought the it was extensible, being able to create a campaign that can be build on was a thing that I wanted to achieve as I know that this isn't enough to bring an end to the issue but it is a start, and could help raise the awareness needed to stop the water crisis from developing further.
Receiving this feedback has shown me how this campaign would work if it was to be produced. The positive feedback shows that it would have a good impact on the target audience and it was interesting to see what I could have changed, obviously the social media part of my campaign is not impactful enough but I feel that if it was real people would be able to see how well the social media would work along side the physical product.
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