Studio Brief 02 - Product, Range & Distribution - Briefing

Brief

Examine graphic design outputs relating to social, political and ethical change. Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st Century issues. Be sure to note the interrelationships between medium, message and distribution. You should then produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to your own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by your preferred content or, indeed, those that reflect your own ideologies, concerns and/or ambitions.

Background 

Part 1:

Based on the introductory sessions develop a practical, visual and contextual investigation of a specific subject (an issue). You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on your Studio Practice blog and will be presented as part of your interim concept pitch.

Part 2:

Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. Examples of potential deliverables include (but are not limited to):

• materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more ‘guerilla’ approach)
• a poster series
• a booklet/publication/manifesto
• a web/digital platform
• placards, banners or a set of badges
• a range of products or merchandise that communicate your identified core message

Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice.