Studio Brief 03 - Exhibition Branding - The Brief

The Brief - 

Working as part of a creative team we have to put together a pitch for the concept, branding, identity and promotional collateral for the License to Print Money exhibition at Bank House, Leeds. 

The brief is to create an engaging, identity and promotional campaign for the License to Print Money Exhibition. As a group we will have to consider, what is unique about this exhibition? How can the content, location, exhibitors potentially inform your design treatment. Who is the target audience? What do they need to know? How will we engage with them?

Considerations areas that need to be included:

- Location
- Times
- Content
- Exhibitors
- Social media, links, hashtags etc
- Contact Details
- Format
- Signage, way-marking
- Opening night Invites

Restrictions -

Costings: be aware of preproduction costs to ensure we don't propose something unfeasable
Production: collateral must be reproducible using the college resources.

Responce -
I want to be able to use my experience from the past year to help shape the outcome of this brief I can use what I have learnt from wayfinding to help create a concept with the other members of my group. I am also excited about being able to learn more about how design works for social media and advertising. I haven't had much chance to explore these areas over the year but this will be the first time I can get into this.

I also want to learn from working in a group, as the last time I worked in a group was at the start of the year so I want to use what I have learnt from the year to try and improve how we work. Whether this is about communication or working closer as a team I want to see how both of these impact my working style.